ChatGPT Prompts for SEO: The Complete Practical Guide

Act as a senior SEO keyword strategist. I am targeting the topic 
"[your topic]" for a [describe your business and target audience]. 
Generate 30 keyword variations organized into three groups: 
(1) high-intent commercial keywords, (2) informational long-tail 
keywords, and (3) question-based keywords a buyer would search 
before making a purchase decision. For each keyword, note the 
likely search intent (informational, navigational, commercial, 
or transactional).

Act as an SEO specialist. Given the seed keyword "[seed keyword]", 
generate 20 long-tail keyword variations that a buyer would search 
at different stages of the purchase journey. Organize by funnel 
stage: top of funnel (awareness), middle of funnel (consideration), 
bottom of funnel (decision). Format as a table with columns: 
Keyword | Funnel Stage | Search Intent | Example Content Type.

Act as an SEO analyst. My website covers [your main topic]. 
My top three competitors are [competitor 1], [competitor 2], 
[competitor 3]. Based on what you know about these sites, 
identify 15 keyword topics they likely rank for that I have 
not yet covered. Focus on topics with clear informational 
or commercial intent that would logically fit my content strategy.

Act as an SEO content strategist. For the primary keyword 
"[keyword]", generate: (1) 10 semantically related terms that 
should appear naturally in the body copy of a page targeting 
this keyword, (2) 8 questions a user would ask before, during, 
and after searching this term, (3) 5 related entities (people, 
brands, tools, concepts) that Google associates with this topic.

Act as a senior SEO content strategist. Create a detailed content 
brief for an article targeting the primary keyword "[keyword]" 
for a [describe business and audience]. The brief should include: 
(1) recommended H1, (2) meta title under 60 characters, 
(3) meta description under 155 characters, (4) content outline 
with H2 and H3 headings, (5) semantic keywords to include 
naturally, (6) questions to answer in the FAQ section, 
(7) suggested internal links, (8) recommended word count range, 
(9) content angle that differentiates from the top 3 ranking 
pages.

Act as an experienced SEO content writer. Write the opening 
paragraph for an article about "[topic]". The target keyword 
is "[keyword]". Write in active voice. Do not use the words 
'ensure', 'leverage', 'game-changer', or 'delve'. Do not use 
em dashes. The tone should be direct and informative, written 
for [describe audience]. The opening should establish the 
reader's problem in the first sentence and signal what the 
article resolves. Maximum 100 words.

Act as an SEO analyst. I want to outrank the following page 
for the keyword "[keyword]": [paste URL or describe competitor 
content]. Analyze what that page covers and identify: 
(1) topics it addresses well that I must also cover, 
(2) topics it misses or covers superficially that I can go 
deeper on, (3) questions a reader would still have after 
reading that page, (4) a recommended angle for my page that 
differentiates it. Format as a structured report.

Act as an SEO editor. Rewrite the following paragraph to 
improve clarity and keyword relevance for the target keyword 
"[keyword]". Requirements: active voice only, no em dashes, 
no passive constructions, no filler phrases like 'it is 
important to note', maximum [word count] words, retain all 
factual information from the original. Here is the original: 
[paste paragraph]

Act as a senior SEO strategist. I want to build topical 
authority around "[main topic]" for a [describe business]. 
Design a content cluster with: (1) one pillar page topic 
with recommended H1, (2) 8 cluster article topics that 
support the pillar, each with a recommended H1 and primary 
keyword, (3) internal linking logic showing which cluster 
articles link to each other and back to the pillar, 
(4) the search intent for each cluster article. 
Format as a structured map.

Act as an SEO copywriter. Generate optimized meta titles and 
meta descriptions for the following 10 pages. For each page, 
write: (1) meta title under 60 characters that includes the 
primary keyword, (2) meta description under 155 characters 
that includes the keyword and a clear call to action. 
Pages: [list page names, URLs, and primary keywords]

Act as a technical SEO specialist. Generate valid JSON-LD 
schema markup for the following [schema type: Article / 
FAQPage / Product / LocalBusiness / HowTo]. 
Here are the details: [paste relevant page details]. 
Output only the raw JSON-LD block. Do not include 
explanatory text. Validate the structure against 
schema.org specifications.

Act as a technical SEO analyst. Review the following 
robots.txt file and identify: (1) any directives that 
may be blocking important pages from crawling, 
(2) missing directives that should be added, 
(3) any syntax errors. Provide specific recommended 
changes with explanations. Here is the file: [paste content]

Act as a technical SEO specialist managing a site migration. 
I am moving from [old URL structure] to [new URL structure]. 
Create a redirect mapping plan for the following old URLs. 
For each, recommend the correct 301 redirect destination 
based on content relevance. Flag any URLs where the redirect 
destination is unclear and explain why. 
URLs: [paste list]

Act as an international SEO specialist. Generate the correct 
hreflang tag set for a page that exists in the following 
language and region variations: [list languages and URLs]. 
Output as ready-to-paste HTML link tags. Follow Google's 
hreflang specification exactly.

Act as a technical SEO specialist. I have run a Core Web 
Vitals audit on my page [URL or describe page type]. 
The results are: LCP = [value], INP = [value], CLS = [value]. 
Explain what each metric means in plain language, whether 
these scores are within Google's recommended thresholds, 
and give me three specific actions to improve each metric 
that is outside the threshold.ChatGPT Prompts for On-Page SEO

Act as an on-page SEO specialist. Review the following 
page content and: (1) identify any H1, H2, H3 hierarchy 
issues, (2) recommend revised headings that better target 
the primary keyword "[keyword]" and related semantic terms, 
(3) flag any headings that are keyword-stuffed or 
irrelevant to the page intent. Here is the current content: 
[paste content]

Act as an SEO strategist. I have a page about "[topic A]" 
at [URL]. I want to identify the best internal linking 
opportunities from this page to other pages on my site 
and from other pages back to this one. 
My other pages cover: [list topics/URLs]. 
Recommend: (1) anchor text and destination for 3 outgoing 
internal links from this page, (2) 3 pages that should 
link back to this page with recommended anchor text, 
(3) whether any of these should be a primary contextual 
link or a sidebar/footer link.

Act as an SEO specialist. Write descriptive, keyword-relevant 
alt text for the following images on a page targeting 
the keyword "[keyword]". Alt text should be descriptive 
of what the image shows, relevant to the page topic, 
and under 125 characters each. Images: [describe each image]

Act as an SEO content specialist. I want to optimize the 
following section of my page to win the featured snippet 
for the query "[target query]". Rewrite it so that: 
(1) the answer appears within the first 40 to 50 words, 
(2) it directly addresses the query without preamble, 
(3) if a list or table would make the answer clearer, 
use that format. Here is the current content: [paste section]

Act as an SEO content writer. Generate a FAQ section 
for a page targeting "[primary keyword]" for [audience]. 
Write 7 questions and answers. Requirements: 
(1) questions should match how real users phrase searches, 
including question-based searches, 
(2) answers should be 40 to 80 words each, 
(3) answers should be direct with no preamble, 
(4) include semantic keywords naturally in the answers, 
(5) format each Q and A so it can be directly used in 
FAQPage JSON-LD schema.

Act as a GEO specialist. Write a direct-answer block for 
the question "[target question]". Requirements: 
(1) answer the question completely in the first 60 words, 
(2) use clear declarative sentences with no hedging, 
(3) include the most relevant entities (people, brands, 
tools, concepts) associated with this topic, 
(4) cite a specific fact or statistic if one is relevant, 
(5) follow with a 2-sentence supporting explanation. 
This block will sit near the top of a page and is 
optimized for AI Overview citation.

Act as a GEO and SEO strategist. For the topic "[main topic]", 
identify: (1) the primary entities Google and AI systems 
associate with this topic, including people, brands, tools, 
concepts, and organizations, (2) which of these entities 
my content should mention to establish topical credibility, 
(3) semantic relationships between these entities that 
should be expressed in my content, (4) the questions 
AI systems are most likely to surface answers for 
on this topic. Format as a structured entity map.

Act as a GEO content specialist. Rewrite the following 
section of content so it is structured for AI system 
extraction. Requirements: (1) use H2 and H3 headings 
that match the exact question a user would ask, 
(2) place the direct answer within the first sentence 
under each heading, (3) use short paragraphs of 2 to 3 
sentences maximum, (4) add a definitions list where 
technical terms are used, (5) flag where a table or 
numbered list would make the information clearer 
for AI parsing. Here is the current content: [paste]

Act as a technical SEO and GEO specialist. Generate 
a complete JSON-LD schema block for a page about 
"[topic]" that maximizes AI system trust signals. 
Include: Article schema with headline, author (name, 
url, sameAs), publisher, dateModified, and keywords. 
Add a FAQPage block with [number] questions and answers. 
Use @graph to combine both in one script tag. 
Output only the raw JSON-LD. No explanatory text.

Act as a link building specialist. I have a piece of 
content about "[topic]" at [URL or describe content]. 
Identify 10 types of websites, publications, or content 
creators who would have a genuine reason to link to 
this content. For each, explain the relevance and 
suggest a specific outreach angle. Avoid generic 
suggestions like 'blogs in your niche.'

Act as a digital PR specialist. Write an outreach email 
to [describe recipient, e.g., editor of a marketing 
publication] about linking to my content on "[topic]" 
at [URL]. Requirements: (1) subject line under 8 words, 
(2) opening sentence references something specific about 
their publication or recent content, (3) value proposition 
is clear in one sentence, (4) no use of phrases like 
'I hope this email finds you well' or 'I wanted to reach 
out', (5) under 120 words total, (6) active voice only.

Act as a link building specialist. I want to identify 
broken link opportunities in the content space around 
"[topic]". Describe: (1) the types of pages in this 
niche most likely to have outdated or broken external 
links, (2) the search operators I should use in Google 
to find these pages, (3) the outreach approach that 
works best for broken link replacement requests, 
(4) a short email template for the broken link 
replacement pitch.

Act as a local SEO specialist. Write an optimized 
Google Business Profile description for [business name], 
a [business type] located in [city]. Primary services: 
[list services]. Target keywords: [list 3 to 5 keywords]. 
Requirements: under 750 characters, include the city 
and primary service in the first sentence, active voice, 
no keyword stuffing, include one clear call to action.

Act as a local SEO content writer. Write the body 
content for a local landing page targeting the 
keyword "[service] in [city]". The business is [describe]. 
Requirements: (1) H1 that includes keyword, (2) opening 
paragraph that mentions the city and service in the 
first sentence, (3) section on why local customers 
choose this business over national alternatives, 
(4) FAQ section with 4 questions a local buyer would ask, 
(5) closing paragraph with a clear call to action, 
(6) total word count 600 to 800 words.

That is too generic. Rewrite with specific examples 
relevant to [your industry/audience]. Replace any 
vague claims with concrete details.

Rewrite in a more direct, less corporate tone. 
Remove any phrases that sound like marketing copy. 
Write as if explaining to a knowledgeable peer.

Reduce by 30%. Keep every factual claim. 
Remove filler sentences. Prioritize the most 
actionable information.

Expand the section on [specific topic] with two 
additional paragraphs that go deeper on [specific angle]. 
Add one concrete example.

Review the content you just wrote. Identify: 
(1) where the primary keyword "[keyword]" appears 
and whether placement feels natural, (2) which semantic 
terms are missing that should appear for this topic, 
(3) any heading that could be rewritten to better 
match a search query.